Thursday, July 24, 2014

See you in SeptAMMber


Childhood cancer hero Giulianna Troiano is one of our favorite AMM cheerleaders!

What does September mean to you? Do you cringe every time you see a Back to School ad when it’s still only July? Or do you welcome the thought of cooler temps and getting back to more of a routine?

For us at Alex’s Lemonade Stand Foundation, September means one thing – time to intensify our awareness efforts of childhood cancer in honor of it being National Childhood Cancer Awareness Month through Alex’s Million Mile – Run. Walk. Ride. Our super September initiative has a new name for 2014 (it was called The Million Mile Run last year) because bike miles are included this year in our quest to collectively complete 1 million miles in one month.

Ready to join us? Sign up today at AlexsMillionMile.org! If it still sounds a little crazy to you, maybe it would help to bust a few AMM myths:

Alex’s Million Mile Myth #1: I need to be a marathoner and run all of my miles.
Nope. You can run, walk, ride or any combination of the three.

Alex’s Million Mile Myth #2: I need to complete 500 miles in September, by myself.
Not a chance. Although you can certainly participate as an individual with a lofty goal, most of our participants are on teams of various sizes that set a collective goal. Just think, if you formed a team of 4 people and you each walked a mile during your lunch break, you would log 100 miles in no time! Checkout some more fun ideas of ways to reach your goals at AlexsMillionMile.org.

Alex’s Million Mile Myth #3: I don’t live in the United States so I can't participate. 
No way. Alex’s Million Mile Run is open to anyone, anywhere and is a worldwide event designed to bring people together from all over during Childhood Cancer Awareness Month.

Did we mention that it's free to participate? We are encouraging everyone to fundraise - all funds raised will help to fund childhood cancer research projects - but it's not a requirement. Whether you complete 1 or 100 miles or raise $5 or $5,000 – you are helping to elevate the status of National Childhood Cancer Awareness Month and raise critically needed funds to support childhood cancer research projects looking for better treatments and cures.

Join us on our #Journey2aMillion! That’s our official hashtag – use it when posting photos and stories about your efforts in SeptAMMber. Let’s do this!



Thursday, July 3, 2014

Catch up on June events!


Wow, what a great month of June! We’ve been working nonstop during this extremely exciting and busy time of the year that we fondly refer to as lemonade season. A huge thank you to everyone who supported one of our special events, held a lemonade stand, stopped by a lemonade stand or helped to spread the word of our important cause throughout the month. Just because June is over, don’t think that we’re taking a breather. Kids with cancer fight everyday and at Alex’s Lemonade Stand Foundation – so do we. Alex’s Lemonade Stands continue to be held across the country, there are a bunch of great events coming up and, Alex’s Million Mile in September is just around the corner (not to rush summer)!

Check out a few of our favorite photos and videos from the past few weeks below and keep up the great work! Together, we can cure childhood cancer – one cup at a time. 

 June 5 - Alex Scott: A Stand for Hope Phone Bank. From lemon faces to donations pouring in over the phones, the Phone Bank was again a success raising just over $2 million to kick off National Lemonade Days.


June 7 - Alex's "Original" Lemonade Stand. Commemorating Alex's annual summertime lemonade stand at the school she once attended, the bittersweet, family-friendly event raised nearly $100,000.


June 10 - The Great Chefs Event. A sold out crowd once again enjoyed delicious food and drink prepared from 40 renowned chefs from across the country raising just under $750,000 for ALSF and the Vetri Foundation for Children.


Thursday, June 19, 2014

Social Media Makes an Impact on Society


by Jay Scott
When I was growing up, there was no such thing as Twitter, Facebook, Instagram, or even cell phones! However, today, children are introduced to social media at a very early age, some may even begin creating a digital footprint of their lives before they are out of the womb (have any of your friends announced their impending arrival with an ultrasound photo?). I have no idea how social media will evolve in the next 10, 20, 30 years, and while some of its evolution may be invasive, I know that social media also has the ability to create positive outcomes, including changing lives, contributing to causes, and hopefully even helping to find cures for all kids with cancer.

You may recall in one of our most recent blogs, we told the story of young Josh Hardy, a childhood cancer fighter who was in critical condition, desperately needing an experimental antiviral drug. The drug company denied Josh compassionate use of the drug, and the social media campaign #SaveJosh was born. It wasn't long before the story took off; landing on social media as well as major media outlets including CNN. After the media barrage, the drug company relented, and now the boy who was once hovering near death is improving every day and taking strides to return to his life as a 7-year-old. We can't wait to hear about Josh's escapades as he returns to school, heads to the movies, or takes in a baseball game!

If you didn't hear the story of Josh Hardy - does the moniker BatKid ring a bell? Batkid is the superhero nickname given to 5-year-old Miles Scott, a childhood cancer survivor. In remission from leukemia, Miles shares a common childhood love for comic book super heroes, and when asked what his Make-A-Wish dream would be, he wanted to be Batkid, a sidekick to Batman. His wish was granted and the call went out over social media for volunteers to help. The local Make-A-Wish chapter had hoped to garner a few hundred volunteers, but instead the request spread like wildfire and an estimated 10,000-12,000 people helped to cheer on Batkid in his mission to protect 'Gotham City'. Not only did Josh get his chance to save San Francisco (aka Gotham City), but he did so in epic fashion. His day was followed by national news outlets and over 400,000 tweets were sent that day utilizing the hashtag #SFBatKid. What better use of social media than to provide a deserving child with the best day of his life?

Ok, so you're not into superheroes, but do you know what Black Friday is? Cyber Monday? How about #GivingTuesday? We are all familiar with the shopping blitz that takes place in the days after Thanksgiving, when the only thing working off that Thanksgiving meal is our wallets! It's during these few days that many retail stores get back into the "black," but for the past several years the social media community has been encouraging people everywhere to give back to their favorite causes on #GivingTuesday. Statistics are showing that more than $10 million in donations were made during #GivingTuesday's inaugural year - now that's something to celebrate! With #GivingTuesday gaining steam each and every year, we are confident that it will not only provide shoppers everywhere with a little less guilt over their purchases from the days prior, but will also make a tangible differences for many worthy causes.

With all of these wonderful examples, we are thrilled that our corporate partner Toys"R"Us today launched a social campaign for their ALSF fundraising efforts in 2014. In fact, they were among the first of our corporate partners to create a social campaign last year when they introduced the #LemonSmiles Challenge (among the participants - Kathie Lee and Hoda!). This year, Toys"R"Us will ask Alex's Lemonade Stand supporters to join the fight against childhood cancer through the company's #Stir4ACure initiative. Kids and families can help #Stir4ACure by visiting Toysrus.com/AlexsLemonade, where they'll find a print-out pledge on which they can write who or what they stir for - whether it's hope, a brother, sister, friend or neighbor who is battling cancer, then share their sign on Facebook, Twitter and Instagram using #Stir4ACure. We can't wait to see the response they receive and, hopefully we can live up to much of the social media success that has come before us, creating a viral movement to raise more awareness and funds for cures for all kids with cancer.

So, we'll end this by including some photos of who we stir for, and challenge you to join us in doing the same this year! Don't forget to use the hashtag #Stir4ACure!




Originally posted to the Huffington Post Impact Blog on May 30.