One of our newest partners, Northwestern Mutual, commissioned a poll to determine these key barriers while also aiming to create greater awareness for pediatric cancer. Take a look at the study below.
MILWAUKEE, September 25, 2012 — Even though thousands of families in
the U.S. feel the impact each year of pediatric cancer, a new poll cites
that nearly half (49 percent) of Americans are unaware that
pediatric cancer is the leading cause of death by disease in children.
The poll, executed in September, which is National Childhood Cancer
Awareness Month, was commissioned by Northwestern Mutual as part of its
new philanthropic program to generate greater awareness about
Not only is cancer the leading cause of death by disease among U.S.
children 1 to 14 years of age, the causes of childhood cancers are
largely unknown according to the National Cancer Institute.
“The survey findings underscore the urgent need to raise awareness
and support for pediatric cancer,” said John Kordsmeier, president of
the Northwestern Mutual Foundation. “Through our pediatric cancer
program, there is a wealth of opportunities for our financial
representatives and employees to increase awareness within their own
communities and impact a cause that touches thousands of American
"Northwestern Mutual’s philanthropic efforts will not only increase
funding for pediatric cancer research but also bring awareness to the
fact that emotional support of families leads to improved health
outcomes for the child," said Jacqueline Hart-Ibrahim, Global CEO of
Starlight Children's Foundation.
In July 2012, Northwestern Mutual launched a national philanthropic
program to accelerate the search for a cure to pediatric cancer and to
provide support to kids and families facing the daily struggles of
this disease. To achieve these goals, the Northwestern Mutual Foundation
partners with two national nonprofits, Starlight Children’s
Foundation and Alex’s Lemonade Stand Foundation.
As these organizations work collaboratively to support families
touched by childhood cancer, most Americans perceive that lack of funds
and lack of awareness are the top two issues in fighting the
disease, according to the survey.
Most needed for dealing with pediatric cancer:
· Funds to research a cure – 82 percent of survey respondents
· Financial support for families of children receiving treatments – 50 percent of survey respondents
Greatest obstacles in curing pediatric cancer:
· Lack of research funds – 60 percent of survey respondents
· Lack of awareness – 42 percent of survey respondents
Americans also cited lack of public support for pediatric cancer
nonprofits (30 percent) and lack of researchers (28 percent) as
additional barriers in curing pediatric cancer.
“These findings are in line with the harsh reality of childhood
cancer: it is a vastly and consistently underfunded disease,” said Jay
Scott, co-executive director of Alex’s Lemonade Stand Foundation, a
national nonprofit organization dedicated to funding pediatric cancer
research and helping families. “Funding cutting edge research will
accelerate a cure for childhood cancer and give hope to those families
who are emotionally and financially impacted.”
For more information, visit the Northwestern Mutual Foundation.
This research was conducted online by ORC International on
behalf of Northwestern Mutual from September 10-12, 2012. The online
omnibus study is conducted twice a week among a demographically
representative U.S. sample of 1,000 adults 18 years of age and older.
Because the sample is based on those who initially self-selected for
participation, no estimates of sampling error can be calculated.